I just read a very interesting presentation from Bear Sterns about the long tail and media. Worth reviewing, in short the presentation is about how the long tail is becoming more important and over time will be a bigger market then the “big media”. It also states that the big opportunity is to aggregate the long tail and organize it in a way that users can find something useful to them.
I agree with most of what this presentation states and wanted to add a view about the long tail and sports. Most sport fans follow more then one sport team or event, we will typically have a big name team that we follow, it can be a football club, basketball, national team or tennis player. At the same time we also have a local favorite or a more obscure sport which we were introduced to and still have an interest in this is the long tail of sport. Growing up in