Long tail and sport

I just read a very interesting presentation from Bear Sterns about the long tail and media. Worth reviewing, in short the presentation is about how the long tail is becoming more important and over time will be a bigger market then the “big media”. It also states that the big opportunity is to aggregate the long tail and organize it in a way that users can find something useful to them.

I agree with most of what this presentation states and wanted to add a view about the long tail and sports. Most sport fans follow more then one sport team or event, we will typically have a big name team that we follow, it can be a football club, basketball, national team or tennis player. At the same time we also have a local favorite or a more obscure sport which we were introduced to and still have an interest in this is the long tail of sport. Growing up in Israel I was a natural football and basketball fan. In a very early age I was introduced to golf by father and took to the game, for years I would spend all summer at Israel’s one and only golf course and would devour any piece of information I could get about the game. My ex roommate from boarding school remains an avid follower of swimming as he continues to support his University football team. As we add more sports on Sportingo we are noticing that fans want to share their thought on more then one sport. A Westham fan might have a lot to say about cricket or rugby and our own Mark Rivlin who is a passionate Leads fan shares his love for the game of chess. The beauty of the web is how easy it is for a person to find a way to express all of their areas of interest and find easy access to more like minded people. Our goal of for Sportingo to enable sport fans to find more ways to express their full range of interests.