Buying Caughtoffside

I am very pleased to post about our recent acquisition of Caughtoofside and Chris joining the team and Chief Editor. Caughtoffside were one of Sportingo’s first partners and are a very well respected and successful football blog. Chris who started the blog over a year ago shares our passion for sports and has built a great following of avid fans around the world. Earlier this year Chris quite his day job as an advertising executive to focus on building Caughtoffside. We started our dialog in April and after spending several days together it became clear that we had a lot in common and the way to having Chris join was paved.
Chris will be filling a new position as Chief Editor and will take over responsibly for the content on the site, working with our partners and contributors to improve the quality and depth of Sportingo. For more information you can read Paidcontent’s account of the transaction.

Partnership with FIBA

Last week we started a new basketball section on Sportingo. The new section is a combination of the increased interest in basketball we get from our writers and a new partnership with singed with FIBA (the world governing body for the game). FIBA recently launched a new website with a massive amount of new content and features. As part of the new launch they were looking for a partner that could help them add quality user generated content to their site. FIBA has traditionally used fan reports to provide articles and statistics so partnering with Sportingo was a natural fit.

The partnership with FIBA adds to our existing relationships with the ITF www.daviscup.com the New Zealand Allblacks and is part of our ongoing effort to help leading sport organizations around the world to add quality user content to their sites. This partnerships affirms the growing importance of UGC to traditional media organizations and I believe that we will see this trend continue to grow as highbred models are developed that integrate social media in a better way to traditional media.