New life

It has been a very busy week in my life and the life of Sportingo. On Monday night my third son was born. He is a very sweet boy and we now just have to wait until he learns that he is suppose to sleep at night.

On Wednesday we went live with the much anticipated new version of Sportingo. In addition to a brand new design and improvement in functionality we have also introduced the very early stages of what we believe will become a hit service among sport fans Sportingo Buzz. Buzz is a service that aggregates threads from top forums around the web and allows fans to have a look at what other fans are talking about. I have enjoyed finding out what Chelsea fans think about their new manager or tracking the latest conversations about the transfer market.

We also separated our online media guide into a proper site GetSport.tv and have loads more coming on the new site in the next few months.

Site stats

I have stayed away from the subject of site statistics for some time now but thought there were a few interesting numbers I could share.

Last week I spoke at a seminar about sport rights for my presentation I run a search on the most popular events viewed on our media guide.

The results were fascinating

The most popular event on Whatsonline this year was the Joe Calzaghe fight. Second most popular was the Australian F1 race. The rest of the list is mostly football matches with two surprising entries. At number five cane the IIHF World Championship in Russia and at number nine the European Weightlifting championships. These numbers are far from scientific but show that a niche sport can have a sizeable audience online as they opportunity for watching that sport on TV is limited.

One last statistic I would like to share is that we finally broke the 100,000 daily visitors mark. Congratulations to the team for a marvelous effort, any bets on when we will hit the 1,000,000 mark?

Red Herring

I am on my way back from the Red Herring Europe conference in Malta. Sportingo was short listed as a finalist at the event which was a nice honor and I got a chance to present the company. Overall the conference did not seem to attract as much as an audience as it did last year. I am not sure if it was due to the location or a change, marketing of the event or a change in the industry. Bret Hoffman the founder of MyDeco gave a very interesting presentation about his new venture and some key learning from his past at Lastminute.com . If he succeeds in his goal MyDeco will become a very important company and the site is worth while visiting although I feel that it still lucks focus and seems to just have to many different features in it.

There seemed to be a lot of companies in the mobile space all talking about better browser experience the shift introduced by the iPhone and social networking. I still find my Blackberry very limiting in surfing the web and that most of my surfing is to find sport scores, weather and check that the Sportingo site has not crushed. There are clear advances in mobile technology which will offer a lot more to users from location based services to better data transfer using Wifi etc I am just still not convinced how quickly they will be adopted by the majority of the market place.

On a separate note we launched a beta of our new site redesign this week. Please visit the site and send us your feedback. We still have a lot of fixing to do but wanted to share it with our audience sooner then later and get feedback on the layout and functionality. More about the beta and site redesign in my next post.

New Partnerships

In the past few weeks we launched a couple of interesting new partnerships. The first with the BBC which now includes links to What’s Online from its sport pages. The second new partnership is with Virgin Media which now encourages its users to sign up and write about sports through Sportingo. Virgin has been at the forth front on sport and Internet in the past year. They acquired the rights to broadcast highlights of the Premier League over the Internet then introduced a very bold new design to their website. We are very pleased to be associated with Virgin as they lead the way in getting more fan participation on their website.

Israel Web Tour

I am at SFO on my back from the Israel Web Tour and wanted to share some observation of the week. The tour brought together 15 “promising” Israeli web start ups for meetings with leading silicon valley companies, investors etc. For me the tour was about evaluating how should Sportingo approach the US market. Since founding the company we have focused on the UK and European markets and in 2008 we are thinking about how to approach the North American market (more on this subject on some future post).
A few observations from the visit. Yahoo Microsoft merger will go on but most people think it will fail and will distract both companies for the next couple of years. I heard some VCs stating they are telling their companies to look at ways to exploit vulnerabilities in both companies since this is the time to make an impact. There is also a feeling this will not be good for the market as it will leave Google as the only real acquisition option for many companies. Lots of question marks about the future of Facebook and the quality of its platform. My view is that if they are able to execute on their vision of a social utility they will prove everyone wrong but this is going to be much harder then building the social network which they have done so well.
As someone who spent four years in the bay area in the 2000-2003 I felt that the tour did not give us enough insight to the true culture of the valley and what it means be a successful entrepreneur building a company in Palo Alto vr Herzeliya. The cultural difference is something that is very hard to understand without spending a lot of time close to it. We all tend to view the world through our own point of view and it is to easy to just “not get” why Myspace, Facebook, twitter etc work so well and claim it is just because we are of a different age group.
The only session which truly addressed the culture of silicon valley was an interview with Sarah Lacy. She is about to publish a book “Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0” in which she follows some of the top entrepreneurs in the valley of the past 10 years. Her remarks about the industry were insightful and I am sure the book will be a very good read for any entrepreneur around the world who wishes to understand the key drivers for success in the most competitive market in the world.

Thoughts about the Super Bowl

I am in California for the Israelweb Tour. In between meetings I wanted to share some thoughts about yesterday’s Super ball. I am not a huge American Football fan and did not watch all of the game but was fortunate enough to watch the four quarter of the game. What I found so fascinating was the pressure and volatility of the game. The two moments which were the most powerful for me in the game illustrate what is so great about sport and why so many of us are passionate about it.
The first was Eli Manning making a great pass that gave him a much needed first down which then lead to the touchdown. The second was the last moment through Tom Brady that almost made an impossible come back and last second touchdown.
What made these two moments so special was how close the were yet ended in completely different results. Manning pass was almost dropped (sorry I could not find the name of the person that caught it) while Brady’s pass was an inch away from being caught. Image how different today’s headlines would read today with only a few inches making the difference between winning or loosing the most watched sport event of the year.

Welcome 2008

Hello to 2008, want an exciting year for sport ahead of us.

2008 is going to be the biggest year for the online sport market ever, with Euro 2008, Olympic Games and Ryder Cup all taking place this year we can expect the interest is sport to reach new levels. Billions of dollars will be spend by sponsors and advertisers to show their connection with sport and fans will be searching, talking and arguing about sport more then ever.

A key driver to watch for will be the growing availability of legal quality live streaming of sport online. With most of the online users in the Western world connected over broadband the technology is finally available to allow up to consume sport over our computers.

My main prediction for 2008 is that by the end of the year we will be talking more about watching live content online and less about short clips on You Tube and Joost.

More on that subject on my next post.