Hello to 2008, want an exciting year for sport ahead of us.
2008 is going to be the biggest year for the online sport market ever, with Euro 2008, Olympic Games and Ryder Cup all taking place this year we can expect the interest is sport to reach new levels. Billions of dollars will be spend by sponsors and advertisers to show their connection with sport and fans will be searching, talking and arguing about sport more then ever.
A key driver to watch for will be the growing availability of legal quality live streaming of sport online. With most of the online users in the Western world connected over broadband the technology is finally available to allow up to consume sport over our computers.
More on that subject on my next post.